Social Media Marketing Specialist
Manage and optimise social media campaigns to boost brand awareness, engagement, and audience growth.
Overview
Join now as a Social Media Marketing Specialist and create, manage, and optimise campaigns that engage audiences, grow followers, and boost brand visibility across platforms. You will also analyse performance metrics and implement strategies to drive continuous improvement and business results.
Location:
Ahmedabad, India
Key Responsibilities:
- Develop and execute a social media strategy aligned with business goals.
- Set and monitor engagement, reach, and lead-generation targets.
- Create and publish high-quality content across key platforms including LinkedIn & Twitter (X).
- Manage the content calendar and collaborate with partners and the marketing team.
- Engage with clients, industry professionals, and prospects to build community.
- Plan and optimise paid social campaigns to drive leads for services, webinars, and events.
- Track, Analyse, and report on paid and organic social media campaigns using analytics tools.
Required Skills:
- Relevant degree or professional qualification in Marketing, Communications, or related field.
- 2–3 years of B2B social media marketing experience, preferably managing LinkedIn for UK B2B businesses.
- Strong English fluency with excellent copywriting, content creation, and communication skills.
- Experience planning and executing paid social campaigns.
- Proficient in social media analytics, reporting tools, and performance tracking.
- Highly organised with strong project management skills to handle multiple priorities.
Preferred qualifications:
- Bachelor’s degree in Marketing, Mass Communication, Digital Marketing, Media Studies, or a related field.
- Certification in Digital Marketing / Social Media Marketing is an added advantage.